“You can’t buy happiness, but you can buy donuts. And, that’s kind of the same thing.”
The donut invasion began fairly recently in India, dominated by the popular American chains – but what a delicious invasion it has been!
Adding a desi-base to these traditionally “firang” delicacies is the wildly famous Chandigarh-based Super Donuts. The brand was firmly established in the year 2013, and as it nears its 3-year celebration mark, the popularity only seems to be spreading into more cities as a result of their extensive range of top-notch food products. “The founding principle is to prepare the first Indian donuts brand with finest products using the best ingredients and food technology with an attractive packaging”, says Managing Director Ketan Kalra.
Raised in Punjab, Ketan’s passion with food technology led a boy from small town equipped with an idea and oodles of determination on the path to success. His interest in cooking and food experiments eventually led him to London where he conducted research to substantiate his ideas and finally back to India where it slowly started taking shape. Although Super Donuts started as a donut boutique, it eventually included complementary food on the menu such as – sumptuous sandwiches, appetizing wraps, aromatic coffee, creamy shakes and much more delightful goodies. The eatery offers dine-in, takeaway and home delivery options backed by an efficient logistics system to manage the process.
Based on glowing customer testimonials and a rigorous customer feedback capture mechanism, the franchise has now grown to 4 outlets in 3 cities with 40 employees around Punjab and Haryana. A conductive work environment encouraging the best customer service, a captivating menu, and phenomenal food quality have together formed the building blocks for an indigenous donut brand.
Apart from the customers, the food and entrepreneurial community have also lauded Super Donuts and it is the proud recipient of “Donuts in Chandigarh” award from MouthShut.com. Founder Ketan Kalra has received several accolades for his outstanding effort – the Pride of Tricity Award in Chandigarh for significant contribution to charity and effective fulfillment of corporate social responsibility; Top Thirty under Thirty list at the Youth Forum Awards.
We, at the Storified.Me family have always been fond of our entrepreneur friends who satisfy our sweet tooth. A quaint eatery serving us a plethora of donut options with their food friends (sandwiches, rolls, etc) for the company can only make it all the way to our ‘favorites’ list. As Super Donuts goes on to conquer more delightful donut lovers, we wish you all the best for your delicious and lip-smacking journey ahead.